Build the commercial system the business actually needs.
Some companies need a clear diagnosis. Some need the sales foundation built. Others need experienced leadership embedded in the business. Rice Revenue meets the company where it is—and builds toward a commercial organization that can scale.
What does the business need right now?
The right engagement depends on whether the company needs clarity, infrastructure or leadership.
“We know sales isn't working the way it should.”
Start by identifying the most important revenue leaks and where leadership attention should go first.
“We need a sales system people can actually follow.”
Build the process, pipeline, qualification, messaging and commercial operating foundation.
“We need someone experienced to lead sales with us.”
Bring in senior sales leadership without committing to the full-time executive hire before the business is ready.
Diagnose. Build. Lead.
These engagements address different stages of the same problem: building a revenue engine that does not depend entirely on the founder.
Revenue Diagnostic
Mark examines the sales process, pipeline and messaging to identify the highest-priority commercial issues. Leadership receives clear findings, the most important revenue leaks and a practical view of what should happen next.
Sales Foundation Sprint
Rice Revenue works with leadership to establish the core sales process, pipeline structure, discovery and qualification framework, messaging and operating practices the business needs to support repeatable selling.
Fractional Sales Leadership
Mark works inside the business to build sales discipline, improve pipeline management and forecasting, coach the team, strengthen execution and help leadership create a revenue organization that can eventually support the right full-time sales leader.
Explore Fractional Sales Leadership →The gap between advice and a full-time executive.
Rice Revenue's primary work sits where many growing B2B companies actually are: beyond occasional consulting, but not yet ready to justify or successfully support the permanent executive hire.
Learn More About FractionalNot simply a recommendation deck. Mark works on the commercial system with leadership and the team.
Pipeline, forecasting, coaching, CRM practices, accountability and commercial cadence become part of how the company operates.
Salespeople need leadership, coaching and expectations—not merely tools and templates.
Build the foundation first so a future VP or sales leader inherits a company ready for professional sales leadership.
Sometimes the system isn't the only thing that needs to develop.
Rice Revenue also works directly on the commercial capability of the founder and the salespeople already inside the business.
Founder Leadership Program
Develop the founder's ability to communicate commercial value, lead revenue conversations and operate with greater confidence as the business grows.
Explore Founder Leadership →Sales Team Performance Accelerator
A four-week engagement that evaluates an existing sales team, develops the highest-priority capability and establishes what should happen next.
See the September Program →Start with the problem—not the package.
Start with the Revenue Diagnostic.
Explore the Sales Foundation Sprint.
Fractional Sales Leadership is likely the right conversation.
Explore Founder Leadership or Sales Team Performance.
The goal isn't to sell you the biggest engagement. It's to identify what the business actually needs—and start there.
As the business changes, the right level of Rice Revenue involvement may change with it.
Start with where the business is today.
Tell Mark what's happening with sales, where the company is trying to go, and what leadership believes is getting in the way. You'll determine whether Rice Revenue fits—and which approach makes sense.
Talk With Mark