Build before you hire. Start with the tools.
Practical worksheets, checklists and operating tools for B2B founders building a real sales system—before everything lives in someone's head, the CRM becomes a guessing game, or the first sales hire inherits a blank page.
Start with the problem you're trying to solve.
You do not need all thirteen tools at once. Use the part of the library that matches where the business is today.
“I'm getting ready to hire my first salesperson.”
Start with Sales Readiness, Commission Planning, your sales process and the onboarding tools. Build what the new hire needs before day one.
“Sales works—but too much of it still lives in my head.”
Start with the ICP, Sales Process Builder, Pipeline Tracking and Sales Process Audit.
“We're selling, but deals and outreach aren't moving consistently.”
Start with Outreach, Objections, Weekly Pipeline Review, Customer Sources and the Dark Deal Follow-Up Kit.
Give the first salesperson something to inherit.
Hiring cannot fix a sales system that was never built. These tools help founders decide when to hire, what to pay and how to set that person up to succeed.
Pre-Hire Sales Readiness Checklist
Assess whether the process, demand, expectations and support structure are strong enough for someone else to take responsibility for selling.
Commission Plan Builder
Work through base and variable pay, quota logic, gross-profit considerations and the first months of ramp before the offer is made.
The First 90 Days With Your New Hire
Create a structured progression from learning the business to learning the process to owning the process—so performance is evaluated against real expectations.
30-Day Onboarding Plan
Use a week-by-week structure that gives the salesperson the knowledge, systems and outputs they need to start becoming productive.
Turn founder instinct into a sales system.
These tools help document who you sell to, how deals move and how the team decides what deserves time.
Sales Process Builder
Build the path from lead source through outreach, discovery, proposal, objections, closing and follow-up.
Ideal Customer Profile Builder
Build an ICP based on real customers, buying situations, buyer roles and trigger events—not a description broad enough to include everyone.
Sales Process Audit Checklist
Score the current process, expose weak spots and turn each weakness into a specific action rather than another vague sales concern.
Pipeline Tracking Template
Work through deal size, sales-cycle length, conversion rates and the activity math behind the pipeline.
Improve the conversations between pipeline stages.
Better selling is not about memorizing more scripts. These tools help founders communicate more clearly, handle resistance and move stalled opportunities with purpose.
B2B Outreach Template
Build short, specific messages around the buyer and adapt the same framework across email, LinkedIn and phone.
Objection Response Guide
Work through common resistance around price, timing, readiness and prior experience without immediately defending the offer.
Dark Deal Follow-Up Kit
Diagnose why the deal went quiet, use a structured value-based follow-up sequence and fix the upstream behavior that allowed the opportunity to disappear.
Make sales decisions from evidence instead of activity.
Once opportunities exist, the job becomes knowing what is real, what is stuck and where the best business actually comes from.
Weekly Pipeline Review Template
Separate genuine deal movement from activity, expose stalled opportunities and leave every review with explicit next actions.
Best Customer Sources Audit
Trace your strongest customers back to the true source, identify concentration and decide where to deepen effort instead of spreading resources across every possible channel.
Don't collect the tools. Use one.
The value of the library is not having thirteen worksheets in a folder. Pick the business decision that matters now, work the relevant tool, and use what it exposes to decide the next move.
Hiring, process, pipeline, outreach, objections or onboarding.
Use actual customers, opportunities, numbers and sales situations.
A useful tool should create a decision or operating change—not another document.
If the issue requires diagnosis, implementation or ongoing leadership, that is where Rice Revenue's paid work begins.
What if the tool exposes a bigger problem?
That is useful information. Rice Revenue can help diagnose the revenue engine, build the missing foundation or provide Fractional Sales Leadership when the company needs someone actively leading the work.
Get the full Founder Tools library.
Enter your email in the access form directly below this section and you'll be taken to the download library where you can choose the tools you need. New tools can be added to the collection as Rice Revenue releases them.