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Pre-Hire Sales Readiness Checklist

What’s inside:

  • The 5 signals that tell you it’s the right time to hire a salesperson
  • Questions to ask yourself before posting the job
  • The process gaps you need to fill first
  • How to set your new hire up for success from day one

Sales Process Builder Worksheet

Set aside two hours and build your documented sales process across five sections:

  • Identify your top lead sources and what a qualified lead looks like

  • Write your actual first outreach message and opening ask

  • Define the five discovery questions you ask in every first meeting

  • Document your proposal format, pricing structure, and top three objections

  • Write your closing question and build your follow-up sequence

Build Your Ideal Customer Profile Worksheet

Build a precise ICP across four dimensions — not a description of everyone who could buy, but a picture of who closes fastest, stays longest, and sends referrals:

  • Score your last ten to twenty customers across three criteria

  • Define firmographic, situational, psychographic, and buyer role dimensions

  • Identify the trigger event that precedes your best customer purchases

  • Write a specific ICP statement that actually excludes someone

  • Test your ICP for specificity before finalizing it

You wrote the message. You sweated the subject line. You hit send.

Then nothing.

Most Founders writing their own outreach run into the same wall. The messages feel like spam because most outreach IS spam. The few that get answered share three traits: short, specific, never about the sender.

This worksheet gives you the four-part framework that actually gets responses. The same structure works across email, LinkedIn, and phone.

What you get:

  • The 4-part Outreach Framework with a real example for each section

  • A fill-in template to build your version in your own voice

  • A LinkedIn message version, sized for under 300 characters

  • One rule that will tell you in 10 seconds whether to send the message or rewrite it

Stop sending cold outreach that sounds cold. Start sending messages a Founder will actually open.

B2B Outreach Template

Stop Triggering Objections Before They Start

This guide shows you what the 4 most common objections really mean

What's included:

  • The hidden meaning behind "It's too expensive" (and how to respond without defending your price)

  • How to separate timing, budget, and readiness objections with one simple question

  • Why "Let me think about it" is a soft no heading toward hard no — and how to prevent it

  • The careful way to handle "We tried this before" without defending your entire category

  • Space to develop your response to YOUR most common objection

    Perfect for: B2B Founders who are tired of hearing the same objections and want systematic responses that build trust instead of triggering arguments.

Objection response Guide

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